SWOT analysis in supply chain clustering
نویسندگان
چکیده
The advance of the information technology and e-business strategies made it possible for the (para)pharmaceutical industry in Greece to be organised in clusters in order to deal with the invasion of big international production companies. The paper presents a case study of the Greek (para)pharmaceutical industry and explores the reasons that led the links of this supply chain to align goals and cooperate in an extended supply chain. The main goal of the research is to evaluate through the case study and SWOT analysis the benefits as well as shortcomings of entering in a collaborative cluster of a supply chain. Key-Words: supply chain management, collaborative cluster, SWOT analysis, (para)pharmaceutical industry
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